What with social media websites enabling us to tell the world about ourselves umpteen different ways, it came as no surprise to find that there are dozens of websites offering downloadable software to create your very own radio station. And why not? It's simple to set up, and everyone loves their 15 minutes of fame!
In the very basic sense, all you need to make a live broadcast or a podcast is an audio file and an Internet connection (fast broadband is also a major plus) - but downloading additional software offers more flexibility and sound quality. I came across some very good websites offering radio and podcast services, and once you choose which software to use there is also an abundance of information on the web about the process of setting up an online radio station, and it really does seem quite simple.
Live365.com offers free, high-capacity streaming and MP3 netcasting, alongside a great help and information package if you purchase the software. That’s the catch – it’s not free. However, if you are serious about your station/Podcasting , it is a worthwhile investment as it the worlds largest online radio network and you get a lot for your money.
However, if it’s free software you’re looking for, Gcast.com offers simple downloadable software that doesn’t overcomplicate things and confuse the user with audio jargon. Gcast automatically generates an RSS feed for your broadcast, offers a useful playlist facility and allows your audio to be embedded your (or anyone else’s if they wish!) website. Other free websites worth looking into are Peercast.org and Shoutcast.com, both offering similar services. And if you’re really serious about your sound, download the free editing package ‘Audacity’ to tweak your recording before going live.
Happy Broadcasting!

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