Hi there, and welcome to our first post on the new Enlightening Broadband blog. We have started this blog for several reasons but most importantly we have created it to share our enthusiasm on all things related to the internet.
We also wanted to create an open forum of discussion on broadband and the best ways to use it.
At EFH Broadband we know we haven't always done the best job of helping or advising our customers as quickly and efficiently as we would have liked and for that we are sorry. We are learning from our mistakes and have listened to the much needed feedback and taken stock and decided to focus on improving our service(s) right across the board. We started in December by bringing our customer support back from India to the UK. Whether it's your bank or your utility company we all know that one of the biggest causes of frustration and anger is being stuck on a phoneline waiting to speak to someone in an offshore call centre.
However, this blog is not going to be a technical support resource. If you are a customer of ours looking for technical support what we do offer is:
Phone lines answered by a real person in the UK
That real person will be knowledgeable and helpful
That person will take ownership of your call until it is resolved
To contact our technical support team call 0808 156 4776 or email support@efhbroadband.com and they should be able to help you with your enquiry quickly and efficiently, however please always remember we do not always have the information to hand as we all have suppliers to deal with!
Part of our inspiration for starting this blog was Dell and its Dell Hell experience, which eventually resulted in great initiatives such as the Direct2Dell and DellIdeaStorm blogs. Blogger Jeff Jarvis's blog, focusing on Dell's poor customer service, resulted in a storm of negative blog and forum conversation. After initially burying its head in the sand Dell eventually decided to re-engage with its customers, including starting their own blog. Jarvis concludes now that: "Dell reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That's all we asked."
This is exactly what we want to do with you - we want to both engage and listen to our customers. Our challenge is to continually think through how we can develop our products that balance service with functionality and of course price. We are going to use your feedback in an attempt to deliver a good balance. The good news is that we know what we need to do as you have been telling us regularly what you think. Our main priority is therefore to get better at resolving problems for you our customers.
One final point is that if you want to comment on Enlightening Broadband and join in the conversation then please take a moment to read our house rules.
Finally, I would like to welcome you to our initial editorial team which is made up myself as chief technical officer, Shelley Garbutt-Wilson our sales and marketing director. You'll also be seeing lots of posts by people from Wolfstar, our external consultancy who've helped us to put this blog together. They will be posting under their own names, so it will be totally transparent. The Wolfstar team will include Stuart Bruce, Chris Norton, Sebastian Mysko and Beth Kay.
Thanks for listening, now let the conversation begin.
Dave Richards
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